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Veeva Systems Inc: Exploring the Ai-powered Future of Promotional Material Review

Wednesday, May 14, 2025
16:15 - 16:40 CEST
Location: Exhibit Hall - 2.Discover!

Supported by 
Sponsor Presentation
Description: As AI continues to evolve, leading medtechs are exploring how to leverage this technology in the review and approval of promotional materials while streamlining compliance and addressing regulatory challenges.
With new EU MDR changes and requirements for claims and content management, regulatory affairs teams can play a pivotal role in ensuring compliance and accelerating patient access.

In this session, Michael Konings, Sr. Director, Head of Regulatory Affairs at Philips, and Erik Vollebregt, Attorney-at-Law and Partner at Axon Lawyers, will share real-world applications, potential risks, and key considerations for safely integrating AI into medical, legal, and regulatory (MLR) processes.

Learning Objectives:

  • AI impact: efficiency vs. risks in promotional material review
  • Regulatory readiness: regulatory bodies preparedness for AI-driven compliance
  • Practical AI use cases: claims validation, risk detection, and safe adoption